Businesses are constantly seeking the most effective marketing strategies to reach their target audience and achieve their goals. Among the various methods available, Search Engine Optimisation (SEO) has gained significant attention. But is SEO truly a good marketing strategy? Let’s dive into the key aspects that make […]
In today’s digital landscape, content is the currency that drives online visibility, brand recognition, and customer engagement. With the rise of AI technology, the way we approach content marketing has evolved. At iConquer, we’ve embraced this evolution, merging the power of AI with our expertise in content […]
Google has begun rolling out AI Overviews to users even when they are not signed into their accounts. This feature is now available to some users who are browsing in Chrome’s Incognito mode, allowing them to see AI-generated summaries for their searches without needing to be logged […]
We’re still trying to figure out how Google Search will evolve—whether it will shift to just AI-generated overviews or undergo a more significant transformation. Recently, Google showcased Gemini Research, an AI-powered tool that gathers and organises information from across the web, creating a comprehensive, well-researched document to […]
In a significant antitrust development, the US Department of Justice is reportedly considering breaking up Google, according to a Bloomberg report released last night. The potential breakup could see Google separating Android and Chrome into distinct entities, with the possibility of forcing the sale of Google Ads, […]
Google is driving much less traffic to news publishers through Google Web Search while growing traffic via Google Discover. According to a recent analysis by Newzdash, which looked at 8.1 billion visits from hundreds of news publishers using the data found on Google Search Console, there is […]
Choosing the right SEO partner can make or break your online success. With countless options available, it’s crucial to find a company that not only understands the intricacies of search engine optimisation but also tailors its strategies to your unique business needs. That’s where we stand out. […]
Google has introduced an innovative feature in Search Console designed to provide tailored SEO recommendations, aimed at making website optimisation more straightforward. What’s New? The new “recommendations” feature will now be visible on the Search Console overview page, spotlighting optimisation opportunities derived from Google’s indexing, crawling, and […]
It’s been about a week since we last saw the intense fluctuations in Google Search rankings, and things have settled down a bit, relatively speaking. However, we’re now observing a resurgence in Google search ranking volatility. There are indications that Google might be making further changes, though […]
