Google’s latest spam algorithm update brings with it fresh spam policies, notably the forthcoming site reputation abuse policy slated for implementation in May 2024. Google has affirmed its commitment to combating site reputation abuse and spam through a combination of manual interventions (human oversight) and algorithms (machine-based […]
In the realm of information navigation, Sundar Pichai, CEO of Alphabet/Google, envisions a dynamic shift towards AI-driven responses coupled with seamless website guidance. At the 2024 Business, Government, and Society Forum at Stanford University, Pichai emphasised Google’s commitment to evolving search into a generative experience where AI-generated […]
In recent weeks, Danny Sullivan, Google’s Search Liaison, has been addressing reports of search results not only lacking in quality but also posing potential harm. It’s disheartening to note that this wasn’t the norm just a few years ago. Reflecting on this issue, Hyung-Jin Kim, Google Search’s […]
As the March 2024 Google Core update continues its journey into the 36th day of dissemination, a surge in ranking fluctuations and dynamic shifts is palpable. Both Google tracking tools and the SEO sphere are abuzz with heightened chatter, signalling a potential crescendo in this update’s impact. […]
In a recent discussion, Google’s John Mueller strongly recommended against disallowing internal footer links. Responding to a query on Reddit about whether to disallow certain footer pages, John cautioned against such actions, suggesting that the problems it creates will only frustrate future endeavors. Google has consistently discouraged […]
